Zillow CEO Talks About the Ever Evolving Real Estate Market

RISMEDIA, October 27, 2010—As the real estate industry waxed and waned over the past several years, Zillow has gone from suspect intruder to trusted partner. Here, Zillow CEO Spencer Rascoff explains how both the industry and Zillow have evolved together, and why the “dark days” of real estate are behind us.

Despite the story the data tells, what positive messages do you think are important to get out there about real estate?
SR:
Home values have bottomed and bounced off the bottom in some parts of the country. In San Diego, for example, they’re already 5-10% off the bottom. We don’t expect a significant price appreciation from here, but we don’t expect home values to go further south in those parts of the country. This points to the way we must look at home values—which is at the neighborhood and regional level. It’s more nuanced than what the national media typically reports. There is definitely some good news for our industry which has been underreported. For example, we’ve clearly passed through the bottom in terms of transaction volume. Homes are selling again and the dark days of two to three years ago when there were no sides taking place are behind us. The agent and broker who is tech-savvy and understands how to price homes in the market and who has the experience on short sales and foreclosures will do extremely well.

Taken from RISMEDIA Oct 27, 2010 article. Entire article can be read by clicking here.

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